Effective date: October 11, 2026
Trusted Roofing LLC (“Trusted Roofing,” “we,” “us,” or “our”) provides residential and commercial roofing, siding, and gutter services in Riverview, Michigan and surrounding communities. This Privacy Policy explains what personal information we collect when you visit trustedroofingmi.com (the “Site”), contact us, or use our services, how we use and share it, and the choices you have.
Quick summary: We use cookies, pixels, and similar technologies on this Site for analytics, advertising measurement, and visitor identification. We work with a visitor-identification provider that may match browsing activity on this Site to identified homeowners so we can follow up about roofing, siding, and gutter services. You can opt out at any time in the Your Privacy Choices section below.
Information We Collect
Information you give us. When you request an estimate, fill out a contact or financing form, subscribe to our newsletter, call, text, or email us, we collect information such as your name, email address, phone number, property address, details about your project or insurance claim, photos you send, and any other information you choose to provide.
Information collected automatically. When you visit the Site, we and our service providers automatically collect information such as your IP address, browser and device type, pages you view, how long you stay, the website or ad that referred you, campaign parameters, form interactions, cookie and device identifiers, and approximate location (such as city or ZIP code) derived from your IP address.
Information from visitor identification and other sources. Through our visitor-identification provider, we may receive information that matches a visit to this Site with a likely homeowner, such as name, mailing address, email address, and related home details (for example, approximate home value or age), along with the pages viewed. This information comes from the provider’s consumer data sources. We may also receive information from advertising platforms, review platforms, and publicly available sources.
We do not intentionally collect sensitive personal information such as Social Security numbers, financial account numbers, health information, or precise geolocation through this Site. Financing applications are handled by our third-party financing partners under their own privacy policies.
Cookies, Pixels, and Similar Technologies
This Site uses cookies, pixels, scripts, and similar technologies, including:
- Essential: to run the Site, deliver forms, and protect against spam (for example, Google reCAPTCHA).
- Analytics: to understand how visitors use the Site (for example, Google Analytics and Google Tag Manager).
- Advertising and measurement: to measure the results of our ads and form submissions (for example, Google Ads conversion tracking).
- Visitor identification: to match browsing activity on this Site to identified homeowners in our service area so we can follow up (PipelineOn).
- Reviews: to display our Google reviews (Trustindex).
Most browsers let you block or delete cookies. Blocking cookies may affect how parts of the Site work. Google provides information about how it uses data at policies.google.com/technologies/partner-sites, and you can manage Google ad personalization at adssettings.google.com.
How We Use Your Information
- To respond to your requests, provide estimates, schedule inspections, and perform our services.
- To help with insurance claims and financing when you ask us to.
- For analytics, to understand how the Site is used and improve it.
- For attribution and advertising measurement, to understand which ads and pages bring in customers.
- For visitor identification and lead follow-up: we use website behavior and form data to match browsing activity to identified homeowners so we can follow up about our services by email, mail, or phone, where permitted by law.
- For direct marketing and targeted advertising, including newsletters and offers.
- To prevent fraud and spam, protect the Site, and comply with legal obligations.
How We Share Your Information
We do not sell your information for money. We share personal information with the following categories of recipients:
- Service providers and contractors who help us run our business, such as website hosting, form and email tools, customer relationship management (CRM), scheduling, and marketing agencies.
- Analytics and advertising partners, such as Google, that measure Site use and ad performance.
- Visitor-identification providers, such as PipelineOn, which receive Site activity and return matched homeowner information to us.
- Financing, insurance, and material partners, when you ask us to work with them on your project.
- Integrations we use, such as CRM, email, direct-mail, and automation tools.
- Legal and safety recipients when required by law, or to protect our rights, customers, or others, and in connection with a sale or reorganization of our business.
Some of these disclosures, especially to advertising and visitor-identification partners, may be considered a “sale,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws. You can opt out as described below.
Your Privacy Choices
Do Not Sell or Share My Personal Information / Opt out of targeted advertising and visitor identification. You can opt out in any of these ways:
- On this device: click the button below. This turns off visitor identification on this Site for this browser. If you clear your cookies or use another browser or device, you will need to opt out again.
- Global Privacy Control (GPC): if your browser sends a GPC signal, we treat it as a request to opt out, and visitor identification will not run for that browser.
- By email or phone: email info@trustedroofingmi.com with the subject “Do Not Sell or Share My Personal Information,” or call 734-558-4069. We will pass your opt-out on to our visitor-identification provider.
You can also opt out of PipelineOn directly by emailing hello@pipelineon.com with the subject “Do Not Sell or Share My Personal Information”. See the PipelineOn Privacy Policy and PipelineOn State Privacy Notice.
Marketing communications. You can unsubscribe from our emails at any time using the link in any email, reply STOP to text messages, or ask us to stop calling. We honor opt-outs and suppression requests as required by CAN-SPAM, the TCPA, and other applicable laws.
Your Privacy Rights
Depending on where you live, you may have the right to:
- Know or confirm whether we process your personal information and access it.
- Request that we correct inaccurate personal information.
- Request that we delete your personal information.
- Get a copy of your personal information in a portable format.
- Opt out of the sale or sharing of personal information, targeted advertising, and certain profiling.
- Appeal our decision if we deny your request.
To make a request, email info@trustedroofingmi.com with the subject “Privacy Request,” or call 734-558-4069. We will verify your request using information you give us, such as your name, email, phone, and address, and respond within the time required by law. You may use an authorized agent to make a request for you; we may ask for proof that the agent is authorized. If we deny your request, you may appeal by replying to our decision with the subject “Privacy Appeal.” We will not discriminate against you for using your privacy rights.
How Long We Keep Information
We keep personal information for as long as needed to provide our services, keep business and warranty records, meet legal, tax, and insurance requirements, resolve disputes, and maintain opt-out and suppression records. When we no longer need it, we delete or de-identify it.
How We Protect Information
We use reasonable administrative, technical, and physical safeguards to protect personal information. No website or system is completely secure, so we cannot guarantee absolute security.
Children’s Privacy
This Site is intended for adults and is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has given us personal information, contact us and we will delete it.
Third-Party Links
The Site links to other websites, such as social media, review, and financing sites. Their privacy practices are governed by their own policies, not this one.
Visitors Outside the United States
We serve customers in the United States only, and this Site is intended for U.S. visitors. Information is processed and stored in the United States.
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and change the effective date above.
Contact Us
Trusted Roofing LLC
Riverview, Michigan
Phone: 734-558-4069
Email: info@trustedroofingmi.com